Thanks to superbrands like Apple, Google and Amazon, customer expectations are higher than ever. Today's customers demand personalized and relevant communication that are available in real time and accessible through the channel of their choice.
But for highly regulated industries such as those in insurance and financial services, digital transformation presents a number of challenges, including the following:
Customer communication management (CCM) solutions help large companies overcome these obstacles..
CCM software enables organizations to design, manage, and deliver customized omnichannel communication such as letters, invoices, statements, policies, contracts, and customer correspondence from a single platform.
Simplifying Processes and Boosting Efficiency
Empower Business Users and Gain Visibility
Reducing the risk of non-compliance
Extending the Commitment and Improving Time to Market
Forrester defines digital experience platforms as 'Software to manage, deliver and optimize experiences consistently across every digital touchpoint.'.
A digital experience platform helps align strategies, teams, processes and technology with the customer at the center of it all.
Your customers' mobile and web accounts contain highly individualized content including personalized statements, preloaded forms, invoices, contract information and more. The most successful companies are also leveraging these channels to upsell and cross-sell new products and services.
And, as a consumer, you've probably never given much thought to how content is generated.
For many organizations, this type of customized content is extremely costly to develop and maintain in digital channels, and is often done manually.
There is a real need for a low-code solution that facilitates and manages the design and delivery of customized mobile and web content to reduce IT strain, improve customer experience and drive efficiency.
Quadient® digital experience solutions enable you to create responsive, interactive, compliant and highly individualized web and mobile experiences quickly and easily from one intuitive interface.
A customer journey map is a step-by-step illustration of how your customers interact with your organization. It is created by walking in your customers' shoes as they purchase and consume your products and services. Journey maps highlight customer needs, technical obstacles and emotions in every interaction with your company.
Maps become feasible when they incorporate the following:
Customer journey maps provide clarity to the entire organization by drawing a clear line of sight for front-line and management staff to the customer and their experience. There are a myriad of benefits, including the following: